Keyflow Territory Manager, Victoria Rhodes, has worked closely with Equisign Tack and Feed over the past few years to help grow their sales of Keyflow Feeds.
Together, we have learned what really works in the field and put together this list of 10 practical tips based on their experience. If you’re a retailer looking for ideas to develop your feed sales, this insight from Equisign might be just what you need.
Keyflow’s range is comprehensive, making it easy to cater for horses with all types of needs; from those in light work to elite performers, and horses with medical conditions like ulcers, EMS, or PSSM. Having targeted feeds available means you become the go-to retailer for both everyday and specialist nutrition solutions.
Your customers trust you to point them in the right direction. Stocking Keyflow allows you to confidently recommend products that align with the individual needs of horse and rider, strengthening your reputation as a trusted, knowledgeable retailer.
Today’s horse owners are savvy — they want feeds with genuine nutritional value, not fillers or by-products. With Keyflow, you’re offering feeds made from premium ingredients, giving your customers exactly what they’re looking for.
Keyflow Feeds isn’t just another feed brand. It’s trusted by some of the world’s best riders, including Team New Zealand. Those endorsements add serious credibility, helping customers feel confident in their purchasing decisions.
Keyflow’s packaging is more than just good-looking, it’s a sales tool. The eye-catching designs help products stand out on your shelves, drawing customers in and making displays more engaging.
Retail life is busy. Keyflow’s well-designed bags are easier for your team to handle, helping reduce time and effort in stock management. The result? A more efficient store and more focus where it matters — on your customers.
Great products are important — but so is making a profit. Keyflow provides the trade with solid margins, meaning you’re not just offering superior feed, you’re also securing healthy returns for your business.
Equisign’s success with Keyflow has been boosted by regular open days supported by Keyflow’s dedicated territory manager, Victoria Rhodes. These events give customers direct access to expert advice and education, and that drives loyalty and repeat sales.
With Keyflow, you’re never on your own; their team of knowledgeable representatives is always available to help with customer queries, providing reassurance and expertise. When your customers see that, they’re not just buying feed, they’re buying into confidence.
At Equisign’s open days, customer feedback consistently highlights the positive impact of Keyflow Feeds. One customer summed it up:
“We’ve been really impressed with the quality and range of Keyflow products. It’s great to have such a trusted brand recommended by Equisign!”
That kind of feedback reinforces the value of stocking Keyflow, and keeps customers coming back.
“Keyflow Feeds ticks all the boxes. A wide range of high-quality, targeted products, practical and attractive packaging, outstanding customer support, and excellent margins — all backed by endorsements from top riders. If you’re looking to elevate your feed offerings, there’s really no better choice.”
The Keyflow Range
International Stockists
United States
Ireland