Cam Price grew up in New Zealand as part of a horsey family – however as he got older his passion shifted from riding horses to ground-based areas, and eventually equine nutrition.

Cam subsequently worked for one of Australasia’s leading animal feed companies, specialising in exploring new technologies in equine nutrition and feeding methods, before migrating to the UK in 2010. Here he soon discovered a gap in the marked for a premium-quality equine feed such as is available in the Southern Hemisphere, and 2 years later Keyflow was born.